Lunar New Year was the second Celebratory Assortment for Our Place
, a mission driven e-commerce kitchenware brand founded in 2019. The campaign represents the Chinese-American Diaspora in the US, focusing on family, traditions and celebration.
Creative Direction by MJ Balvanera and Jazlyn Patricio-Archer, produced by Tatiana Ettensberger
, shot by Justine Chen
. Platter artwork by Sarula Bao