Lunar New Year
Lunar New Year was the second Celebratory Assortment for Our Place, a mission driven e-commerce kitchenware brand founded in 2019. The campaign represents the Chinese-American Diaspora in the US, focusing on family, traditions and celebration.

Creative Direction by MJ Balvanera and Jazlyn Patricio-Archer, produced by Tatiana Ettensberger, shot by Justine Chen. Platter artwork by Sarula Bao.
creative direction campaign