ALDI x DoorDash Campaign

This campaign brought together ALDI and DoorDash for ALDI’s first ever brand collaboration in the US mark. The brand looked to the DoorDash internal studio, Superette, to create these illustrations and type lockups for the ALDI Fan Favorites which will be taken further into a campaign throughout both DD and ALDI means of communication in both digital and print spaces.

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Publications Selection

A selection of publications ranging from self-published works, risograph printed zines and books, with varying types of binding, to offset printed publications.

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Our Place Brand Guidelines

Brand Guidelines developed for newly established brand, Our Place. When it was first delivered, the brand included the logo and a set of 3–4 colors. This 60+ page brand guideline is still in used today and has seen the exponential growth of the brand.

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Digital Marketing

A series of deliverables that span various touchpoints of digital marketing for a range of clients including organic social media posts, paid ads, CRM, in-app banners and social stickers.

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Impresos México, a risograph self-publishing press

Founded in 2022, Impresos Mexico is a risograph publishing house and printing press based in Mexico City. Through visual arts and editorial design, we aim to explore and experiment with the diverse identities that can be connected to Mexican culture.

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Art Direction for Our Place

While working on the Our Place brand, Art Direction for shoots was essential to build a cohesive branding experience.

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DashPass Exclusive for DoorDash

These guidelines outline the DashPass Exclusive Pill for the DashPass for DoorDash brand.

Included in the brand guidelines are explanations for the brand pill, typography, usage, color, and art direction.

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Exhibition Design and Other Ephemera for ICA LA

The ICA LA, Institute of Contemporary Art,
Los Angeles, is an epicenter of artistic experimentation and incubator of new ideas.

This project consists in digital event promotions, booklets, and wall didactics for Brognon-Rollin: Maybe Some of Us Will Change This, Lucas Blalock: An Enormous Oar, Maryam Jafri: I Drank The Kool-Aid But I Didn’t Inhale, and Patty Chang: The Wandering Lake, 2009–2017, as well as other digital ephemera.

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Co—Conspirator Press, a Risograph Self Publishing Press by and for Marginalized Communities

The Women's Center for Creative Work hosts Co—Conspirator Press, a space for creating, designing, distributing, and producing feminist content through the radical practice of self publishing. Co—Conspirator Press only publishes work by women of color and non-binary people of color, or other marginalized communities.

As Design Fellow at WCCW (2017–2018), the space allowed for a personal project to be developed, which quickly grew into a press/publisher. All Co—Conspirator books are self published, riso printed in-house, and self distributed.

In 2021 I left Co—Conspirator Press to pursue other ventures, yet the press lives on through the Feminist Center for Creative Work.

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MJ Balvanera is a Brand Designer, Art Director, and Editorial Designer based in Los Angeles, CA.

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