ALDI x DoorDash Campaign

This campaign brought together ALDI and DoorDash for ALDI’s first ever brand collaboration in the US mark. The brand looked to the DoorDash internal studio, Superette, to create these illustrations and type lockups for the ALDI Fan Favorites which will be taken further into a campaign throughout both DD and ALDI means of communication in both digital and print spaces.

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Brand Maintenance
and Building for UST

At UST, I develop dynamic social media templates that have driven up engagements and create brand assets for digital marketing campaigns through organic social, paid ads, and motion.

I've designed over 20 comprehensive internal digital style guides that streamline design processes and maintain brand standards across all departments while communicating complex technology concepts through concept-driven visuals.

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Our Place Brand Guidelines

Brand Guidelines developed for newly established brand, Our Place. When it was first introduced to the brand it was made up of a logo and a set of 3–4 colors. This 60+ page brand guideline is still in used today and has seen the exponential growth of the brand.

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Content Creation
for Fatty15

As a Brand Designer at Fatty15, I helped shape and evolve the brand across multiple channels, ensuring a cohesive but distinct identity within the broader wellness space. I translated complex scientific insights into compelling visual assets for consumer audiences, spanning digital resources, web content, social media, print, and digital marketing. I also developed innovative packaging and print collateral, including custom merchandise and promotional pieces, that elevated the product experience and reinforced brand values.

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Publications Selection

A selection of publications ranging from self-published works, risograph printed zines and books, with varying types of binding, to offset printed publications.

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Digital Marketing

A series of deliverables that span various touchpoints of digital marketing for a range of clients including organic social media posts, paid ads, CRM, in-app banners and social stickers.

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Impresos México, a risograph self-publishing press

Founded in 2022, Impresos Mexico is a risograph publishing house and printing press based in Mexico City. Through visual arts and editorial design, we aim to explore and experiment with the diverse identities that can be connected to Mexican culture.

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Art Direction for Our Place

While working on the Our Place brand, Art Direction for shoots was essential to build a cohesive branding experience.

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Exhibition Design and Other Ephemera for ICA LA

The ICA LA, Institute of Contemporary Art,
Los Angeles, is an epicenter of artistic experimentation and incubator of new ideas.

This project consists in digital event promotions, booklets, and wall didactics for Brognon-Rollin: Maybe Some of Us Will Change This, Lucas Blalock: An Enormous Oar, Maryam Jafri: I Drank The Kool-Aid But I Didn’t Inhale, and Patty Chang: The Wandering Lake, 2009–2017, as well as other digital ephemera.

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Co—Conspirator Press, a Risograph Self Publishing Press by and for Marginalized Communities

The Women's Center for Creative Work hosts Co—Conspirator Press, a space for creating, designing, distributing, and producing feminist content through the radical practice of self publishing. Co—Conspirator Press only publishes work by women of color and non-binary people of color, or other marginalized communities.

As Design Fellow at WCCW (2017–2018), the space allowed for a personal project to be developed, which quickly grew into a press/publisher. All Co—Conspirator books are self published, riso printed in-house, and self distributed.

In 2021 I left Co—Conspirator Press to pursue other ventures, yet the press lives on through the Feminist Center for Creative Work.

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MJ Balvanera is a Brand Designer, Riso Publisher, and Art Director

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