MJ Balvanera is a Brand Designer, Art Director, and Editorial Designer based in Los Angeles, CA.

Our Place Brand Guidelines

Brand Guidelines
In-house project

As Design Lead at Our Place and the first creative hire since it's founding, the role encompassed building out the style brand guidelines, packaging design, and art direction for campaigns. Some of the key skills at use for this role were:

• Developed 60+ page brand identity guidelines for the brand which are still in use today. Brand guidelines include guides for brand partnerships, packaging, art direction as well as everyday brand direction.

• Art direction for 5 brand campaigns ranging in scope and budget. Each shoot was developed with a specific mood board and brand goals in mind.

• Packaging design developed in partnership with Lumi to create a cohesive brand experience for customers receive product. Innovation was at the forefront taking into account materials, dielines, and logistics.

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