MJ Balvanera is a Brand Designer, Art Director, and Editorial Designer based in Los Angeles, CA.

Brand Maintenance 
and Building for UST

Branding
Social Media
Paid Ads
Motion

A provider of digital technology and transformation, information technology and services. UST is based in Orange County, California and has offices in more than 25 countries.

As a Brand Designer at UST, I play a crucial role in building and maintaining our brand identity across various digital platforms. My responsibilities include:

• Developing dynamic social media templates that have measurably increased engagement rates, some reaching up to 11,000 engagements, ensuring brand identity is visually aligned with our mission throughout diverse touchpoints including paid marketing, motion, social media and print.

• Creating brand assets for digital marketing campaigns, contributing to a significant rise in click-through rates and driving a significant boost in lead generation.

• Designing over 20 comprehensive internal digital style guides that communicate complex technology concepts through concept-driven visual that have streamlined the design process, promoting adherence to brand standards across all departments.





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